Organic Search Engine Optimization NOW Affects the Way Your Paid Ads Perform

However, all of this WENT OUT OF THE WINDOW in October on 2020. Yes, we are now in 2023, but you would be surprised at how very few websites and ad campaigns have taken advantage of the new age SEO capabilities. Here comes to “good Stuff” you’ve been waiting for… Organic SEO and Paid Ads NOW work TOGETHER. We could spend all day, all night, all week, and the rest of the year simply talking about Organic SEO and STILL not even scratch the surface of all the new changes. If you want to dive that deep, we suggest taking one of our Organic SEO courses or calling us directly. 

In an effort to save YOUR time and YOUR resources, here’s what we believe you need to know about Organic SEO and HOW it relates to YOUR biz in 2023. Google launched their updated Google Quality Score platform. You can receive better ad placements, a lower cost per click, a lower cost per conversion/acquisition, simply by improving your Organic value within your site and ads. Yes, Organic SEO now plays a direct role within regards to how your ads fire, place, and cost. 

Organic SEO PLUS Paid Ads is KEY in 2023 and Moving Forward – We Can Get Your Biz BUZZING

As we mentioned above, Organic SEO and Paid Ads now go hand in hand. In fact, we’ve ALWAYS advised our clients to invest in both platforms. Here are some highlights of what combining organic and paid search can offer you and your business.

How Organic SEO Improves Your Paid Ads Position, Improves Your Reputation, Improves Your Conversions, and Ultimately Improves Your ROI 

 We’re going to roll with the “KISS” model. Keep It Super Simple. The higher your Google Quality Score, the better your paid ads perform. Your Google Quality score is based upon multiple factors, most of which have their roots in Organic SEO. Simply put, landing pages nowadays need to be built with content depth, proper silo structure, and need to have multiple media types within the page. In addition, your ads must have multiple calls to action, headlines, media assets, and links.  

Take a look at some of the top highlights below. Or, if you want to learn more, take one of our free Organic SEO learning courses. There’s a signup link at the bottom of our website’s footer. You can also call us emails us at support@bigbanggeeks.com to enroll directly.  

• Better Ad positions 
• Better Ad rotations 
• Lower CPC (cost per click) 
• Lower CPA (cost per acquisition)  
• Activate Google ROAS (return on ad spend learning software) 
• Improved Ad performance  
• Access to additional Ad platforms 

Big Bang’s 5 Key Principles for Our Organic SEO Team

NUMBER ONE: Honesty is the best policy – Don’t speak about a product or service unless you fully understand it. It’s OKAY to tell a client that you don’t know the answer, BUT that you will find someone who does and get back to them. 

NUMBER TWO: Do NOT over promise and under deliver. PERIOD. Set REAL expectations with your clients. 

NUMBER THREE: Stay organized. Technology changes, marketing changes, Big Bang changes with it. You MUST be up to date on all product offerings and service offerings. 

NUMBER FOUR: Treat our clients’ marketing campaign as if it were yours. Better, treat your clients’ marketing campaign success as if your income depended upon it. Guess what, it does. If our clients are not making money, Big Bang isn’t making money, and YOU’RE not making money. 

NUMBER FIVE: Smile, have fun, and enjoy what you do. Work isn’t everything. Your health, your family/friends, your happiness comes first. Happy Ops Team members excel. 

Nick Ryan

Tech & SEM Manager

Nick has been working in the technology field since 2004. His first job out of college was working for JP Morgan, where he worked in Mortgage Backed Securties and on a software program called ZIPPY. He then worked with SolidWorks, a cutting edge CAD/CAM software program, working hand in hand with Aerospace Engineering firms such Northrop Grumman, Boeing, and even the United States Armed Forces.

Mr. Ryan holds multiple Google certifications and understands front and backend programming. From mobile app creation to the buidling and management of paid ad campaigns, he is our true head of technology. 

Favorite Sports Team: Green Bay Packers

Favorite Food: In and Out Double Doubles, Pizza, and Sushi

Favorite Hobby: Working out, surfing, and spending time with his family and friends

Favorite Movie: Star Wars

Favorite Quote: “You don’t know the power of the Dark Side of the force.” – Darth Vader (formally Anakin Skywalker)

Tanner Hicks

Law Firm Sales Manager 

Tanner Hicks has over a decade of experience selling big ticket IT items to law firms and business professionals. Mr. Hicks is a Navy Veteran, and during his service, he spent time in the JAG Corps. Tanner is the head of our Law Firm division. He is tenacious, intelligent, and understands what lawyers need from their lead generation campaigns. He runs a tight ship, and his teams produce industry leading results for our law firm clients.   

Favorite Sports Team: Baltimore Ravens

Favorite Food: Sushi

Favorite Hobby: Surfing, working out, football, and spending time with his fiance’ 

Favorite Movie: Top Gun (one and two)

Favorite Quote: “You can’t take no breaks” – Ray Lewis

Neil Markowitz

Medical Sales Manager

Neil Markowitz is a GURU when it comes to medical and dental marketing. Mr. Markowitz has worked with small to medium sized dental offices, plastic surgery centers, and medial professionals coast to coast for over 15 years. In fact, Neil has helped build TWO of the TOP 10 Dental DSO’s in the nation within the last 36 months. Correct, even during the height of the COVID-19 pandemic Neil’s clients THRIVED. Big Bang understands the importance of HIPAA compliance. In addition, our systems, ad campaigns, and marketing software platforms work with your internal CRM’s. We are truly your one stop shop for medical marketing.

Favorite Sports Team: Denver Broncos

Favorite Food: Sea Food, Sushi, and Ice Cream

Favorite Hobby: Traveling the world and spending time with his wife

Favorite Movie: Shawshank Redemption 

Favorite Quote: “The secret of getting ahead is getting started” – Mark Twain

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